Airtel Tanzania — 18-Site Billboard Campaign
Production and installation of 18 large-format billboard campaigns across Dar es Salaam, Arusha, Dodoma, Mwanza and Mbeya. Full campaign management from skinning to photography.
- Billboard production
- Site survey
- Installation
- Photography
- Maintenance
The Brief
Airtel Tanzania was launching a new product line and needed immediate outdoor visibility across 5 major cities. Requirements: 18 large-format billboard sites, end-to-end production (printing + installation), photography for campaign tracking, and 21-day turnaround from concept to live.
How We Solved It
We pre-negotiated access to 18 strategic billboard sites across 5 cities. Our production team printed all 18 skins in 5 days on our large-format printers. 4 installation teams deployed simultaneously to install all sites in 8 days. Aerial photography captured each site for campaign reporting. Monthly maintenance visits included.
What We Produced
The Outcome
All 18 sites live in 19 days. The campaign reached an estimated 2.8 million impressions in the first month. Airtel renewed for 3 consecutive quarters. The photography set became the standard for Airtel's national outdoor campaigns.
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