Azam Beverage — Product Packaging Refresh
Refresh of packaging across 18 SKUs of energy drinks, juices and bottled water. New structural design, food-safe inks and shelf-ready shippers.
- Dieline design
- Food-safe printing
- Shelf-ready shippers
- Multi-SKU management
- Production at scale
The Brief
Azam Beverage was refreshing the packaging across 18 SKUs of energy drinks, juices and bottled water. Requirements: new structural design (shelf-ready), food-safe inks, multi-SKU management, and roll-out across national distribution without disrupting ongoing sales.
How We Solved It
Our packaging studio created a unified structural design system adaptable to 18 product variants. We coordinated production with Azam's existing inventory turnover — new packaging rolled out as old stock depleted, no sales disruption. Food-safe inks and FDA/TBS compliant materials throughout. Shelf-ready shippers designed for retail display efficiency.
What We Produced
The Outcome
All 18 SKUs rolled out over 6 months. Shelf placement and brand consistency improved measurably. Retailer feedback highlighted the new packaging's shelf impact. Sales velocity increased 14% in the first quarter post-launch.
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