Vodacom Tanzania — 65-Vehicle Fleet Rebrand
Complete rebrand of Vodacom's sales and service fleet — 65 sedans and pickups across Tanzania. Premium 3M vinyl with anti-graffiti laminate.
- Fleet audit
- Vinyl design
- Production
- On-site installation
- Quality control
The Brief
Vodacom Tanzania was rebranding its sales and service fleet of 65 vehicles across 3 regions. The challenge: minimize vehicle downtime (each vehicle off-road = lost sales appointments), ensure brand consistency across sedans, pickups and SUVs, and deliver within 21 days.
How We Solved It
We deployed 3 mobile installation teams operating simultaneously in Dar, Arusha and Mwanza. Each team had 4 specialists and a mobile vinyl-cutting station. Vehicles were scheduled in batches of 5 per day to maintain service continuity. We used 3M IJ180Cv3 cast vinyl with anti-graffiti laminate for 5-7 year outdoor durability.
What We Produced
The Outcome
All 65 vehicles rebranded in 19 days (2 days ahead of schedule). Zero days of sales disruption — vehicles were taken out of service for less than 4 hours each. The fleet's mobile ad-impression value is estimated at 4.2 million daily impressions across Tanzania.
Want a Project Like This?
Whether it's a 12-branch signage rollout, 50,000 branded notebooks, or 65-vehicle fleet rebrand — we have the capacity to deliver at scale.